Read here the account of the creative process behind these amazing creative presentation posters created by Robin Bini Schneider. "To create the tweetchat infographic I followed a few steps, first make sense of all the email conversations happening around the project, check out website, links and get a clear global understanding of who my client is, what needs to be represented, who the audience is going to be, the format/final output, tone of voice and general atmosphere and vibe. Second, research. Once I gain a clear understanding of a project I search for inspiration for example what are the current infographic trends, what has been done on a similar topic? Third, sketch! I never start a project without pen and paper. After reading all data available I sketched a few examples of how to represent the information I had. Then I sketched how to merge organically different data streams in one visual. I choose a simple clear style, I kept my visuals more technical, geometrical, detail oriented in the first infographic to represent in a digestible and comprehensible way a complex variety of data. Maintaining a coherent color palette, font set and overall style I adopted a more human approach for the second visualisation, where tweets emotions had to be the key message. I introduced hand made elements, drawn all of them, scanned them, cleaned them and merged them to style elements from the first graphic.
For the other infographics I kept a consistent style, chose even more simplicity but highlighted key messages with few icons and graphic elements. "
About Robin Bini Schneider
Robin Bini Schneider is a compulsive traveler and meticulous Designer. SHe is charmed by foreign cultures, fascinated by human behavior and always try to live life to the fullest. Right now she is living and loving Scotland, working as a visual and service designer a little company, made of pretty inspiring people, Snook. She is always on the look for interesting projects and adventures.
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Project Introduction Banner
TweetChat Infographics Banner
TweetChat Quotes Banner
'Love Story' film Banner
Love Story: the project
Love Story is a creative engagement project supported by the AHRC for the Creative Economy Showcase that took place in London on the 12th of March 2014.